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A strategy for an integrated promotion of Italy around the world

Date:

04/03/2017


A strategy for an integrated promotion of Italy around the world

The Italian Ministry of Foreign Affairs and International Cooperation has established the pillars for a new strategy for an integrated promotion of Italy around the world developing synergy between economic, cultural and scientific diplomacy through the diplomatic and consular network and Italian Institutes of Culture. The main pillars are:

1. DESIGN.

2. ARCHAEOLOGY AND PROTECTION OF CULTURAL HERITAGE.

3. ITALIAN MUSEUMS AROUND THE WORLD.

4. CONTEMPORARY ART AROUND THE WORLD.

5. ITALIAN LANGUAGE.

6. INVEST YOUR TALENT IN ITALY.

7. FINE ITALIAN COOKERY AROUND THE WORLD.

8. CULTURAL TOURISM.

9. CULTURAL AND CREATIVE INDUSTRIES: CINEMA, AUDIOVISUALS AND PUBLISHING.

10. MEDITERRANEAN.

11. PROMOTION OF ITALIAN SCIENCE AND RESEARCH.

12. INTEGRATED SYSTEM MISSIONS.


More information is available on the dedicated section of Foreign Ministry's website: "Integrated promotion of ITALY around the WORLD".


In cooperation with the RAI, the Foreign Ministry has realized the following videos:

- "Vivere all'Italiana - Italian Scientific Research" (0:54, in Italian with English subtitles) - Published 31 March 2017

- "Vivere all'Italiana" (1:03, in Italian) - Published 28 February 2017

- Signing ceremony of the Memorandum of understanding (1:36, in Italian) - Publshed 22 November 2016.

 


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