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The eighth edition of the “Barolo & Friends” event arrives in Oslo

Barolo&Friends24

The Consorzio I Vini del Piemonte, under the patronage of the Embassy, ​​held the eighth edition of the “Barolo & Friends” event today in Oslo, which saw the participation of producers from 19 Piedmontese wineries. Wine enthusiasts were able to attend two masterclasses – one on the Alta Langa and one dedicated to the producers of the Consorzio I Vini del Piemonte – held by the award-winning sommelier Francesco Marzola and a walk-around testing. The event reflects the importance and centrality of the Norwegian market for Italian producers and especially Piedmontese ones. Italy confirms its first place for red wine sales in Norway, with Barolo and Barbaresco as the spearheads.

In the first six months of 2024, 32 Italian labels figure among the 100 bestsellers of the Vinmonopolet, by far the most conspicuous presence. 14 of them, or almost half, are Piedmontese productions. Which highlights the importance of the region on this market: around 40 million euros in 2023, or more than a third of all Italian wine imported into Norway. Support for food and wine excellence remains one of the most solid and long-lasting promotional channels of Italian economic diplomacy.