As part of the 2026 Week of Italian Cuisine in the World (November 16–22, 2026), the Embassy of Italy in Oslo intends to promote an initiative dedicated to Italian cuisine, inviting major retail chains and retailers of Italian products in Norway to highlight these goods throughout the week (November 16–22).
The initiative aims to increase the visibility of authentic Italian products by showcasing their quality, origin, variety, and deep connection to Italy’s regions and culinary traditions.
Participating retail chains and retailers will be invited to dedicate a display space, a promotional area, or a specific activity within their stores to Italian products, focusing on a selection of authentic Italian food items. Participation is free of charge and does not involve any form of financial or technical sponsorship.
Selected retailers will be included in a joint communication campaign and will receive dedicated digital promotional material.
For further information, please consult the Call for applications.
